When launching Facebook campaigns, arbitrageurs often face blocking of their advertising accounts. This can happen for a variety of reasons, but solving this problem takes time and compliance with certain rules. There are a number of steps to be taken that will allow a specialist to understand the reasons for the blocking and restore your account.
Advertising on Facebook
Facebook’s main source of revenue is advertising. Therefore, the social network must maintain a balance in the interaction between users and advertisers. Facebook regulates advertising rules to ensure the comfort of both parties and its own successful operation. On the one hand, the company protects users from unwanted ads, and on the other hand, it creates a healthy competition for businesses.
Every day, hundreds of thousands of ads go through Facebook’s verification process. The social network’s bots constantly monitor marketing activity, advertisements, and links that are supposed to attract the audience. If the system detects serious violations during moderation, the advertiser will not only be deprived of the opportunity to display ads, but their account will be blocked. After that, it will be impossible to manage and edit existing campaigns, launch new ones, or display ads.
Among other things, Facebook may not be satisfied that an advertisement violates someone’s rights, the page has an unusual activity, too many users complain about the advertisement (a third or even half of those to whom it is shown), the account was funded from a card whose data does not match the account data, the profile is suspected of cheating on followers, etc.
Although account bans are sometimes justified, there may be mistakes. However, it is possible to resolve the situation and remove the block.
Types of blocking in Facebook
There are the following types of social media bans:
- Autoblocking. In case of several atypical or suspicious actions, the page is disabled by a bot.
- Manual blocking. The account is blocked by the manager for violating the rules or receiving a large number of complaints.
- Blocking an ad campaign – only one ad is disabled.
- Blocking an advertising account – Facebook issues a complete ban on running ads.
Possible reasons for blocking your Facebook account
Traffic arbitrage on Facebook has become a very difficult task. The internal rules of this social network prohibit a lot of things, and webmasters have to take risks when promoting certain products. They face a real challenge when they are blocked not only from their account, but also from their account itself.
Most often, new registrants are banned immediately after registration or after a short period of time (a minute, an hour, a day). Nothing has even been sold through these pages yet, and they are already disabled. The reason may be that the arbitrageurs themselves make mistakes that could have been avoided.
Since the social network is aware of the methods of creating and promoting fake accounts, its algorithms quickly identify potential pharmacists. If a new reg isn’t banned immediately, it is kept under close scrutiny and, when there are enough grounds, it is thrown out.
Such grounds may be:
- Registering with a new email. This action is suspicious by default – if the email cannot be found in Google, the page owner will most likely be sent to verify their identity or blocked immediately.
- Re-registration. Facebook can identify former users by IP address or device. In general, the social network collects data from all devices used by visitors. For this reason, it is almost impossible to avoid a ban – according to Facebook rules, users can create only one account at a time.
- The activity on this page is atypical. For example, the arbitrator has not visited his account for a long time, and after a long pause, he suddenly launched an advertising campaign with a large budget for the first time, at the same time he entered through a new browser, used an IP from another geo, and constantly switched between different profiles in one browser. Even one of these factors is enough to make Facebook’s algorithms suspect something is wrong, and all of them together are a guarantee of blocking.
- Too hasty account warming up. Most often, this is typical for beginners. They start warming up their account in a hurry so that it can gain history faster. To do this, they put a lot of likes, add a lot of friends, and join all the groups they come across. However, an ordinary user does not behave like this – they need time to get used to the interface and understand it. And they will do all of these things much more slowly.
- Spam. Even if you send a large number of messages to your friends, it can still be considered spam.
Violations when depositing funds
Payment blocking, or Risk Payment, can have different reasons. It can happen not only when you place ads, but also when you bind a bank card. The following actions can lead to a ban of an advertising account or account:
- Depositing money from someone else’s card. The account owner’s data must match the bank card data 100%. Otherwise, Facebook usually bans the account because it believes that the user is not using their own funds.
- Bank Identification Number (BIN) is the first six digits on the card. They are used by algorithms to identify the card’s affiliation with a bank and country. It is important that the country matches the billing settings and payment details.
- Dumping on a burst with your own geo card. You need to pour traffic in other countries with a local card, otherwise it will cause suspicion.
- Clean cards, proxies, and other consumables – if something has been used on another page, the probability of a ban is almost guaranteed.
- Change of payment method. This also attracts attention from the social network. The account is banned because its owner is considered a fraudster.
- Deposit from a virtual card. The social network does not approve this type of card because it does not contain the owner’s name.
Violations in the advertising account
After creating an advertising account, the webmaster immediately becomes an object of close monitoring. Any mistake made due to inattention, ignorance, or even deliberate risk will result in the blocking of the account:
- Failure to remove blocked creatives in a timely manner. When ads are not approved by Facebook, they need to be replaced with other ads. If they remain too long, the account is likely to be blocked after the next update.
- Creating an ad account quickly is a common mistake of many arbitrageurs. They rush to create advertising campaigns immediately after building traffic and go through the complicated process of setting up an ad account too quickly. For Facebook, this is a certain sign of farmers.
- Adding a user with a bad history to an ad account. If a partner added to an ad account has a tarnished reputation and has been previously blocked for violations, it can cause a ban on the entire account.
- Depositing a large amount of money to an advertising account is a perfect way to get banned. Deposits of $500 to $1500 per day for advertising attract Facebook’s attention. And even if the account is unbanned, the money spent will not be refunded.
- Promotion of creatives that violate Facebook rules. The social network prohibits the promotion of a number of products, including the most popular verticals, such as gut, gambling, betting, and digital products.
Violations in landing page
Facebook can also ban you for the following reasons:
- If the landing page is not relevant to the topic, users may be dissatisfied, and this can lead to a possible block.
- Facebook does not like the use of a large number of redirects and padding on a page. Due to the frequent use of redirects by cybercriminals, the social network is overly vigilant.
- The presence of scripts, ads, and pop-ups on the landing page is also not welcomed by Facebook. It doesn’t like it when there are too many advertising elements on a page that put pressure on its users to buy something.
- Someone else’s or low-quality domain – if the domain has already been blocked before, the page will be banned almost immediately. The domain should also not be linked to the advertising account of another account. It is important to use new clean domains. Besides, you can check the level of trust in a domain yourself using Facebook Tools and use the Web of Trust debugger or Chrome plugin.
Facebook regularly monitors user activity, such as VPN and brute force usage, ad location, creatives, etc. Usually, arbitrageurs use template methods, which makes their actions predictable. The social network recognizes a known handwriting and bans an account or profile.
So, a new user should behave as inconspicuously as possible. After all, bots are always suspicious of new registrants, especially those from the post-Soviet space, as traffic arbitrage is mega-popular here.
Violations in the content
Facebook checks content and can ban it for:
- Non-unique images. You should always create original graphic materials. If they are downloaded from a search, they must be whitened. Also, images should be checked for uniqueness – there are special services for this.
- Previously used videos. It is better to upload only unique videos of your own creation.
- Ad text containing stop words. They act as triggers for Facebook and notify the algorithms that the ad is likely to violate the rules.
- Complaints from users. If an ad receives repeated complaints, it will be sent for re-moderation. A closer look may reveal violations such as fraud, the use of overly emotional creatives and bold or explicit elements, and other nuances, and the campaign will be blocked.
If possible, you should delete all old and other people’s creatives. Artificial intelligence quickly recognizes the use of old content in a new account. Facebook is well protected against duplication of information and plagiarism, so it can block accounts even if they used the same photo as an avatar. Therefore, you need to create unique creos and change everything that can be changed. This will appeal not only to the social network, but also to ordinary users.
Is it possible to unlock the account Facebook
It is worth remembering that silence in case of account blocking will definitely not help, moreover, it will become an additional proof that the arbitrator really violated the rules. If your account has been blocked by mistake, you can contact Facebook technical support or follow the recommendations specified in the reason for the block.
Sometimes it is enough to follow a few simple steps to get the restriction lifted. But for this, of course, you need to know the reason for the block. A ban is imposed due to questionable actions of the webmaster, advertising violations, or system errors.
In particular, the situations may be as follows:
- Bans due to suspicious activity are much easier to lift if the account is registered to a real person. The arbitrator simply needs to prove to the moderator that the page has not been taken over by fraudsters and that he or she continues to manage it. To do this, you need to fill out one of the special forms.
- If the block is due to advertising violations, you need to eliminate them. For example, remove incorrect ads, transfer the advertiser’s landing page to your domain, remove redirects from the domain, etc. After that, you should immediately contact the moderator – the block will be lifted if all the points comply with the social network’s rules.
- If the blocking was a mistake, you should also write to the moderator via Facebook Help Center chat or support. In your request, you should specify the problem and ask for the reason for the block. Then fill out the form and wait for a response, which usually comes within 1-3 days in personal messages. It is advisable to write in English so that the response is not delayed for several weeks.
If the account is blocked due to IP change or other actions, it will be automatically unbanned within 1-3 days. Unblocking due to violations of advertising activities often takes longer – a month or two.
The moderator should be contacted again if the first time you received a refusal, and so on until all possible measures are taken. In no case should you believe third parties who promise to unblock your account for a fee or ask for the details of the card from which the advertising account was last funded. These are undoubtedly fraudsters. Only Facebook can unlock a profile.
In addition, you should not give vent to emotions, be rude, make threats and accusations, demand to restore your account, or return money. This will lead to the opposite result.
In the meantime, while the issue is being resolved, you can try using an anti-detection browser, such as Indigo Browser, Incogniton, or Dolphin, to register a new profile and run ads from it. The data is stored in the browser cookies, so nothing can be done with the standard one. And the smartphone must be completely reset to factory settings to get a new ID.
Data for unlocking
It is better to perform the unban on the desktop – on the full web version of the program. The arbitrator should have all the necessary login information – login, password. You should also be prepared to confirm your identity with a passport photo – real or drawn, depending on the situation.
In general, Facebook offers the following methods of identity verification:
- a photo – the user is asked to upload a selfie where his or her face is visible (the photo will be compared with the avatar);
- passport or driver’s license – in this case, scanned copies of the documents are required;
- phone number – is linked to the profile and a notification is sent to it;
- email – a letter is sent to the email address linked to the account;
- date of birth – the user must correctly name the date specified in the profile;
- friends – the user must list most of their friends on the page.
Any of these checkpoints can lead to either unblocking the account or its permanent loss.
Tips for avoiding Facebook bans
It is impossible to eliminate the problem with Facebook blocking once and for all. However, if you follow some rules, you can reduce the risks:
- Use warmed up and trust accounts.
- Maintain daily activity in the account to increase the trust.
- Fill in the information about yourself and activate two-factor authentication.
- Unique creatives and not violate the social network’s policy on their use. Thus, ads with “Before” and “After” photos are prohibited.
- Do not use different proxies and IP addresses when logging in to your profile.
How to increase Facebook’s trust in your account
Facebook does not support accounts that contain fake avatars, covers, and nicknames, and does not approve advertising from a new and unfilled page. Therefore, before launching an advertising campaign, you need to:
- Carefully fill your account with real content and set a unique avatar. It is not recommended to change your photo or cover photo frequently, especially if it may lead to difficulties in identifying yourself (for example, if you change your appearance). You should also not change the associated phone number, email, login, or full name frequently, at least not at the same time. If you need to make major changes, you should set aside a day for each.
- Post a few posts, add at least three friends, and join a few communities. After that, you need to let the page stand for 3-5 days, but at the same time visit it regularly, be active, comment on posts, etc. Only then can you register an advertising account.
- The content of the advertising page should be such that Facebook clearly understands that its owner does not violate the law or sell anything prohibited. Before launching an advertising campaign, it is important to re-read the social network’s rules and make sure that the page does not contain any content that can be interpreted ambiguously – no questionable or suspicious posts.
Any Facebook ad account faces blocking at some point. Numerous rules, insufficient trust, constant changes in algorithms and rules – an arbitrageur has to maneuver through many pitfalls. To facilitate the fight against blocking, they can use specialized services and tools, such as proxies, anti-detection browsers, virtual phone numbers, etc. To successfully run Facebook advertising campaigns, you also need to keep track of changes in the platform’s policies and adapt your campaigns to new requirements.