In a game-changing move, Meta (formerly Facebook Ads) has unveiled a major update to its Advertising policy, ushering in a new era for cannabis-related products. Advertisers will now find it easier to promote items containing cannabis substances, as the previous requirement for written permission has been lifted in the CBD & Related Products category, subject to specific conditions.
For markets in Canada, Mexico, and the U.S., hemp products that are CBD-free or contain less than 0.3% THC (cannabinoid), such as hemp seeds and hemp fiber, are now eligible for advertising, given they comply with all relevant local laws, industry codes, and guidelines. However, it’s essential to note that advertisements for CBD products must steer clear of targeting individuals under 18 years of age, with vendors obliged to notify customers of related CBD and related products.
As this policy update sets the stage for promoting certain cannabis-related items, Meta maintains its unwavering stance on prohibiting the advertising of THC products or any cannabis products containing psychoactive ingredients.
Nevertheless, Meta emphasizes that the advertising must align with the intricacies of local laws and established industry regulations concerning the sale of products containing cannabis, based on the specific geographical location.
While cannabis-related products enjoy this newfound advertising flexibility, Meta remains steadfast in preserving its prescription drug policy, which remains unchanged. Advertisers of prescription drug products must continue to abide by the existing guidelines.
As the digital landscape continues to evolve, Meta strives to find the right balance between accommodating advertising opportunities and responsible practices, particularly in the ever-expanding cannabis market. With these updates, Meta opens the door to new possibilities for cannabis-related businesses while ensuring compliance with applicable regulations.