Google Ads is preparing to abandon the feature of automatic click price optimization
Click price optimizer is one of the best strategies for webmasters. When Google phases it out, webmasters will have to shift to pure manual management and incorporate numerous micro-adjustments to attempt to achieve the same results, which can be quite a headache.
However, Google has indicated alternative methods such as Target CPA and Target ROAS, asserting that they are viable substitutes for automatic click price optimization.
The comprehensive solution of Google Performance Max can also be utilized for automating bid assignment, leveraging machine learning capabilities to maximize efficiency.
Publishers employing automatic click price optimization don’t need to make immediate changes. The system will remain functional until October, after which all eCPC campaigns will be automatically shifted to a manually assigned click pricing system.
Nevertheless, if you lack the time and resources required for effective campaign management with manual bid assignment, it’s crucial for you to familiarize yourself with the new available tools and determine how to integrate them into your marketing campaigns.
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